How did Instagram became the number one?

A real digital transformation is appearing!

Since its acquisition by Facebook in 2012, the mobile app Instagram is increasing in popularity, to the point where some say that it outdated Facebook and even Snapchat. Why that?

Because Instagram is the perfect tool to share experiences of travel and more generally of lifestyle. This through images, photos, videos or stories only lasting 24 hours.

And people love it, Instagram users share everything with their followers: their restaurant, their hotel room, themselves aboard the plane, or with friends drinking a colorful cocktail!

Instagram succeeded in understanding the power of the image. And they succeeded in making it essential to both the young generation, and the older ones!

To understand that, here are some facts:

• Images are 60,000 times faster than text by average brain

• 90% of the information transmitted to the brain is at the visual level.

• The photos are 40% more shared than the texts (especially on Facebook).

• People remember 80% of what they see, 20% of what they read, and 10% of what they hear!

With its 800 million users in the whole world, Instagram places itself in the 3rd position of the social media with the most users, after Facebook and Youtube.

Why is it so famous?

First of all, it’s a digital transformation as it’s a mobile application. We know that there are currently more mobile devices on the planet than toothbrushes. Indeed, there are more than 7 billion smartphones in circulation. And therefore, Instagram is associated with the smartphone mania and is combined with individuals’ daily lives, enabling them to share moments live.

Second of all, it’s really easy to use. You can take pictures/videos from the app, or use ones coming from your phone and sharing them in only a few clicks. You can also send messages to specific friends, or to all your followers. Also, Instagram provides a better privacy possibility than Facebook, with the possibility to keep your profile private.

The fact that you can send messages on Instagram made it a really interesting application, as it is not only sharing pictures, Instagram created the sharing of moments and the possibility of interaction with others, which is extremely successful among its users.

Thirdly, Instagram offers the opportunity for people to follow their biggest idols or celebrities. Therefore, they can see their lifestyle and ways of doing things in live photos. This creates proximity with celebrities, and that is really appreciated by users of Instagram.

Therefore, we can see that the creation of Instagram is a whole masterpiece as it enables quick interaction regarding shared moments. All of that on an easy-use application, available on all smartphones.