The Management of Instagram Stories

Nowadays, one characteristic of the digital transformation is the explosion of social media’s use in advertising, marketing, and communication in general. One trendy platform is Instagram and this particular tool is Instagram Stories. The idea of Instagram stories appeared to change the way people post, and make publications more frequent and spontaneous. Indeed, stories allow spontaneity to the users and that can be a real asset to companies wanting to use Instagram as a mean of promotion.

Indeed, Instagram stories only last 24 hours, an idea of fleeting shared information. The asset of this short-living information is that it feels like a special atmosphere for users to see. If we apply it to a brand wanting to promote its latest through Instagram, the Story could help to get more personal with the customer seeing it. Indeed, through the Story, the brand could unveil the whole process of production of the good or service promoted. Therefore, the customer feels interrogated to this process and thus feels certain proximity and connection with the brand.

Be Spontaneous!

Moreover, Instagram Story’s spontaneity can help to create emotion. Promotion works on emotions, which can be exploited in different ways. First of all, through the atmosphere. Due to its fleet, a Story can gather instant emotion. This can be really helpful when a client wants to set a tone to its social media image. Plus, even though it is not a lasting publication, the Story can be a real piece of art: beautiful photos make your story pleasant and help your Instagram go viral!

The artistic of Instagram is kept in the Stories and the brand shall focus on that. They have to give the impression of spontaneity of the story showing the daily routine of the brand but also be aware to give some beauty to its customer’s eye. Another asset of Stories is the dynamism of it, it is moving due to the succession of images and videos, making the Story alive to the customers’ eyes. This is a way to humanize the brand through its social networks image, which is essential to conquer the customer’s heart.